Nardus Company Limited
Working with the Nardus team over the last few months has been adventurous for us and the reason is not far fetched. The entire essence of the Nardus brand tends towards using natural products to improve health and wellbeing, and from the insights gained from our market research, we found that when it came to natural products that are used for personal health, people consumed such products in two ways; for instant results and for long-lasting results. Typically, the former is in high-doses and is less long-lasting, and the latter is in lower doses and used consistently, on a daily basis. We wanted a natural yet high-end feel to the product design that avoided any cliches and some of the results we’ve got felt like it hit the mark. So we embarked on strategic communication development alongside brand and product rebranding in line with the brand’s vision.The products’ new packages feel homely and modest, and yet quite classy and commercial. Structured to serve lovers of natural products, Nardus is set to harness traditional and digital communication tools at its disposal to spread health and wellness.